Bill Blass, a native to Fort Wayne, Indiana, leaves a legacy of iconic fashion design, brilliant business acumen and patriotic service to our country.

Born and raised in Fort Wayne, Blass’ signature simple yet striking designs are not only distinctly American—they are clearly tied to his upbringing in the relaxed and conservative Midwest. Fellow Fort Wayner Carole Lombard was Blass’ idol growing up. Her success inspired Blass to move to New York to make it as an elite designer. Although amidst the glitz and glamour of the fashion capital, Blass never waned from his roots, producing elegant garments coveted by some of America’s leading ladies, including Gloria Vanderbilt, Liza Minnelli, and Jackie Kennedy.

Bill Blass’ career path took a detour during World War II when he joined the army in 1942. He became a member of the 603rd Engineer Camouflage Battalion, eventually was known as the Ghost Army. Their contributions lured German forces away from the fighting units’ true locations, while providing
critical support as the Allied front lines moved eastward after D-Day. Learn more.

While the names of many other American fashion designers are touted today for creating “the American Style” (Halston, Calvin Klein, Ralph Lauren), Blass is often left out of the picture, largely because his clothes were practical, made for the everyday well-to-do person. His vital contributions, including being the first American couture designer to start a menswear line, to brand his image, and being one of the first to cater his designs to working women, are overlooked. It is far time that Blass’ achievements be recognized and, therefore, we are pleased to share his story with his hometown. While Blass is best known for being one of the premier American designers of the 20th century, he was also an immensely hard-worker, war-hero, and savvy businessman. By exploring all of these facets, we hope to uncover the man behind the cigarette and charming smile.

We’ve established an Indiana nonprofit company, Bill Blass Legacy, Inc.  It was incorporated in Indiana officially on August 19, 2022.  We didn’t set out to do this but so many people stepped forward with stories and donated Bill Blass items, we realized we needed a long-term focus.  

Dedicated to the life and legacy of William R. Blass (Bill Blass), the organization’s purpose is to digitally archive and physically display items that document Bill Blass’ life.  This includes his life in Fort Wayne, Indiana, his WWII Ghost Army experiences, and his significant success in the fashion industry. 

See the full archive at the Allen County Public Library with collections including:

Fort Wayne – The early years (1922-1939) Ghost Army – WWII (1943-1945)
New York (1950-1960)New York (1960-1970)
New York (1970-1980) New York (1980-1990)
New York (1990-2002)People who knew Bill Blass interviews
Centennial Celebration

We hosted a 100 day celebration in the summer of 2022 in honor of what would have been Bill’s 100th birthday, but the fun hasn’t stopped. Learn more about our ongoing activities and join us on Facebook.

When in doubt, wear red.

Bill Blass